Overview:
Launched to address the piracy challenges in Nigeria’s movie industry, the Okiki App is a streaming platform that brings Nollywood films and content to the forefront while prioritizing security through DRM (Digital Rights Management) protection. With the rise of piracy impacting multi-million Naira films like Half of a Yellow Sun and October 1, the Okiki App provides a secure solution for filmmakers and viewers alike (The Nation Newspaper).
Challenge: Combatting Piracy in Nollywood
Nigeria’s booming Nollywood industry has long faced issues with piracy, leading to significant revenue loss for producers and content creators. Prior to the app’s creation, films were being illegally distributed, harming the creative industry. The founders of Okiki sought to change this by offering a platform that would not only provide legal access to films but also protect the intellectual property of creators (The Nation Newspaper).
Solution: A Secure, Social Streaming Platform
Developed by Safeburse, software development company, Okiki is more than just a video-on-demand (VOD) platform. It integrates a social layer, allowing users to interact with Nollywood stars and directors through live-streamed interviews and events. This engagement boosts the platform’s appeal, making it a dynamic space for both fans and filmmakers. The app also ensures that all its content is DRM-protected, making it much harder for pirated versions of films to circulate online (The Nation Newspaper).
Results:
- Piracy Reduction: Okiki’s DRM protection significantly reduces unauthorized sharing of Nollywood films (The Nation Newspaper).
- Revenue Growth for Creators: The platform helps boost revenue for filmmakers by providing a legitimate platform for film distribution (The Nation Newspaper).
- Social Engagement: Okiki’s social features foster a unique connection between fans and filmmakers, creating a loyal user base (The Nation Newspaper).
- Industry Recognition: The platform has gained support from industry leaders and government bodies, including the Lagos State Ministry of Tourism (The Nation Newspaper) (TechCabal).
Impact:
Since its launch, Okiki has garnered positive attention within the Nollywood community, positioning itself as a leading force in Nigeria’s streaming space. By offering both security and a unique social aspect, the platform has proven its ability to compete with established VOD services (The Nation Newspaper) (TechCabal).
References:
- The Nation Nigeria. Okiki App targets piracy check (The Nation Newspaper).
- Nigeria CommunicationsWeek. How Okiki, Nollywood’s First Social Streaming Platform is Shaping Entertainment (TechCabal).
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